Legal

Privacy Policy

Last updated: September 26, 2026  ·  Effective: September 26, 2026

Virtual Listing Lens respects your privacy. This Privacy Policy explains what information we collect when you use our platform, how we use it, and your choices. We process your data to provide our AI-powered real estate image services and to improve the platform.

1. Who We Are

Virtual Listing Lens ("VLL," "we," "our," or "us") is an AI-powered image enhancement platform for real estate professionals, based in Minnesota, USA. For questions about this Privacy Policy, contact us at support@virtuallistinglens.com.

2. Information We Collect

Account Information

When you create an account, we collect your name, email address, and any other information you choose to provide.

Images You Upload

You upload property photographs to our platform so we can apply AI enhancements. These images are processed by our AI systems to generate the requested output. Property photos you upload typically do not contain personal information about individuals.

Payment Information

Payments are processed by Stripe, Inc. Stripe collects and stores your payment card details securely on our behalf. Virtual Listing Lens does not receive or store your full card number, CVV, or bank account details. We receive from Stripe only the last four digits of your card, card type, the country that issued the card, and billing information necessary for order fulfillment. Because the Services are offered only in the United States, a subscription paid with a card issued outside the United States is canceled and refunded, and we keep a record of the card's country and the Stripe reference for that refund.

Usage Data

We automatically collect information about how you use the Services, including which tools you use, how often, session duration, browser type, operating system, IP address, and device identifiers. This helps us understand how the platform is used and improve it.

Download Reviews

Before you download an image, we ask you to confirm that you compared it to your original. We keep a record of each confirmation: the images, the date and time, and the version of the wording you saw.

Communications

If you contact us by email or through our contact form, we retain the content of your message and your contact details to respond and maintain records.

3. How We Use Your Information

Purpose What we use Legal basis
Provide the Services (process images, generate output) Account info, uploaded images Contract performance
Process payments and manage subscriptions/credits Account info, billing data (via Stripe) Contract performance
Send transactional communications (receipts, account alerts) Email address Contract performance
Improve and develop the platform Usage data, and the like or dislike ratings you give renders (used to tune future results for you) Legitimate interest
Keep a record that you reviewed images before downloading them Image IDs, time of confirmation Legitimate interest
Send product updates and marketing emails (if opted in) Email address Consent / legitimate interest
Comply with legal obligations and enforce our Terms Account info, usage data Legal obligation / legitimate interest

4. Third-Party Services

VLL uses the following third-party services to operate the platform. Each has its own privacy practices:

Stripe

Payment processing. Stripe processes your payment information under their own privacy policy. Learn more at stripe.com/privacy.

Google Firebase

Authentication, database, and file storage. Firebase is used to manage your account, store uploaded images, and maintain usage data. Google's privacy policy applies to Firebase: policies.google.com/privacy.

Google AI / Gemini

AI image processing. Your uploaded images and our instructions are sent to Google's Gemini API to generate results. We use Google's paid API terms, under which Google does not use your images or the results to improve its products. Google may keep prompts and outputs for up to 55 days to detect abuse and meet legal obligations. See ai.google.dev/gemini-api/terms.

Google Analytics for Firebase

Usage analytics. We use it to see which pages and tools are used. It uses cookies or similar identifiers and receives your IP address. We do not use it for advertising.

Fonts, styling, and site images

Our fonts, styling, and the example images on our pages are served from our own site and our Firebase storage, not from third-party font, code, or stock image services.

We do not sell your personal information to third parties. We do not share your personal information with third parties for their own marketing purposes.

5. Image Data

Images you upload to Virtual Listing Lens are property photographs intended for real estate marketing. These images are processed by our AI systems and stored in your account. We do not use your uploaded images to train our AI models without separate consent. You may delete your uploaded images from your account at any time. Under our Terms of Service, we may feature your generated images and the original photos in our public website gallery and marketing materials unless you opt out. We do not publish your name or email address with them. To keep storage manageable, images in your history are deleted automatically 90 days after they are created, so download the images you need before then. Our team may view your images to provide support, investigate abuse, or fix problems, and we keep a record of when staff view customer images.

No facial recognition. Virtual Listing Lens does not perform facial recognition on any images, and our Services are not intended for processing images that contain people.

6. Data Retention

We keep your account information while your account is active. Images in your history are deleted automatically 90 days after they are created. Anonymous free previews made without an account are deleted after 7 days, and for those we keep only a one-way hash of the visitor's IP address to limit abuse. Feedback you send us is kept while your account exists. Records of the review confirmations you make before downloading images are kept while your account exists and are deleted with it. Some records exist only to run the service and are deleted automatically: free preview limits after 7 days, records of payment notifications from Stripe after 30 days, and the record used to finish setting up an account after paying (including the email address entered) after 90 days.

You can delete your account at any time in Account Settings under Your Data. When you do, we delete your profile, uploaded and generated images, history, and sign-in from our systems right away, and we cancel any subscription immediately, with no refund for the current billing period. If you cannot use that tool, email us and we will delete your data within 45 days. We keep a minimal security record of the deletion (an account ID and a date). Payment records are kept by Stripe under its own policies, and we keep billing records required for tax and accounting purposes for up to 7 years.

Usage and analytics data may be retained in aggregated, anonymized form indefinitely.

7. Security

We use industry-standard security measures to protect your information, including HTTPS encryption for data in transit and security controls through Firebase and Google Cloud. Payment information is handled entirely by Stripe, which is PCI DSS Level 1 certified. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

8. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

Access Request a copy of the personal data we hold about you.
Correction Ask us to correct inaccurate or incomplete information.
Deletion Request deletion of your personal data, subject to legal retention requirements.
Portability Receive your data in a structured, machine-readable format.
Opt-out of marketing Unsubscribe from marketing emails at any time via the unsubscribe link or by contacting us.
Non-discrimination We will not discriminate against you for exercising your privacy rights.

You can download a copy of your data and delete your account yourself in Account Settings under Your Data. For any other request, contact us at support@virtuallistinglens.com. We will acknowledge your request within 10 business days and respond within 45 calendar days.

9. California Privacy Rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you additional rights:

To submit a CCPA/CPRA request, email us at support@virtuallistinglens.com with the subject line "California Privacy Request." We will verify your identity before processing your request.

10. Cookies and Tracking

We use cookies and similar technologies to:

You can control cookies through your browser settings. Disabling cookies may affect some functionality of the Services. We do not use cookies for cross-site advertising or tracking.

11. Children's Privacy

The Services are intended for use by real estate professionals aged 18 and older. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected information from a minor, please contact us at support@virtuallistinglens.com and we will delete it promptly.

12. International Users

Virtual Listing Lens is based in the United States and currently serves users in the USA. If you access the Services from outside the United States, your information will be transferred to and processed in the United States. By using the Services, you consent to this transfer.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by sending an email to your registered address or by posting a notice on the platform. Your continued use of the Services after the effective date of any updated Policy constitutes your acceptance of the changes.

Privacy questions or requests?

Email us at support@virtuallistinglens.com and we will respond within 10 business days.

Virtual Listing Lens  ·  Minnesota, USA